Xbox Series X Launch

We supported Bluman Associates in delivering the Xbox Series X by providing pre-production services and video operators.

Microsoft celebrates the highly anticipated release of the Xbox Series X, shooting a cinematic trailer by London’s St Paul’s Cathedral for live streaming around the world. Produced by Unit9, anamorphic content was projected onto a 3.6 metre monolith and virtual holograms were composited in real-time. The final trailer was streamed from Twitch and YouTube generating 7.3 million views worldwide.

Watch the official trailer.