PlayStation 5 Launch

2020

We supported Bluman Associates in delivering the PlayStation 5 launch in Paris by providing pre-production services and video operators.

Sony Interactive Entertainment celebrates the highly anticipated release of the PlayStation 5, shooting a cinematic trailer featuring 25 locations around the world. Produced by Amplify, anamorphic content was mapped onto iconic landmarks including Dubai’s Burj Khalifa, Singapore’s The Gardens and London’s Piccadilly Circus. The final trailer was streamed from YouTube generating 680K views worldwide.

Watch the official trailer.

Client

Sony Interactive Entertainment

Integrator

Bluman Associates

Creative Workflow

Sensel Studio

Technical Services

Sensel Studio