Asahi Rugby World Cup

We supported Pixel Artworks in delivering the Asahi Rugby World Cup 2023 by providing pre-production services and on-site expertise.

Asahi commemorates the tenth men’s Rugby World Cup, showcasing the England versus Argentina match featuring an all-star roster to a live audience. Product promos, animated flags and a live scoreboard were projected onto London Bridge’s 110 The Queen’s Walk, where a total of 15K visitors viewed the projection illuminating the iconic riverside.