Sensel Studio
Sensory Elusions

On-Screen VFX

On-Screen Visual Effects


Smart Crossing I Direct Line

Direct Line presents the world's first smart crossing pioneered by Umbrellium in association with Saatchi & Saatchi: commissioning a 22m x 7.5m digital road surface constructed by Immersive AV, to respond dynamically to pedestrians, cyclists and motorists.

Tracking pedestrians, cyclists and motorists and digitising their movements, generating algorithmic zebra crossings, hazard signs and driving routes.

Unlimited You I Nike

Nike launches a multi-sensory fitness experience designed by Another Space, offering Londoners the opportunity to box, sprint and jump through three immersive installations at Brick Lane's Truman Brewery.

Theatrical lights, cinematic video and melodic beats guide participants through their workout, generating immersive landscapes and expansive backdrops as they progress.

Photos by Owen Richards.

Be The Fastest I Virgin Media

Virgin Media celebrates Jamaican sprint star Usain Bolt one month ahead of his arrival at the Rio 2016 Olympics: commissioning a 100m video screen constructed by VER UK, to float across the River Thames into London's Victoria Embankment.

The screen was the longest in length of its type, constructed from 108 pontoon docks and 600 square metres of LED panels.