NIKE UNLIMITED YOU

LONDON, AUGUST 2016

 

Nike launches a multi-sensory spectacle in Brick Lane's Truman Brewery, offering Londoners the opportunity to box, sprint and jump through three immersive installations.

d3’s generative effects enabled Sensel to assist with sequencing the show designed by Another Space. Theatrical lights, cinematic video and melodic beats “guide participants through their workout with instructions and generate different landscapes and backdrops as they progress”, says Another Space. Sensel programmed and operated d3 for the Hit & Run room, which featured a 360° LED screen and an array of lights sequenced to the beat.

Photos by Owen Richards.

Client   Nike
Designer   Another Space
Integrator   VER UK
Graphics   Another Space
Operator   Sensel Studio (Hit & Run)
Programmer   Sensel Studio (Hit & Run)
Engineer   Sensel Studio (Hit & Run)
Server   d3 Technologies